Creating a Digital Experience for Pulpa

Client:
Pulpa
Expertise:
Web · 3D

Brand, packaging and website for Pulpa

Pulpa is a sparkling juice brand. Red Dot Consultancy designed its brand identity, can packaging and e-commerce website.

Interactive 3D product experience

Red Dot Consultancy developed a custom Three.js can for the Pulpa website, with interactive flavour changes. Each of the four flavours has its own colours and product imagery. The experience works on desktop and mobile and continues into the online store.

Pulpa website designed and built by Red Dot Consultancy, home on desktopPulpa website designed and built by Red Dot Consultancy, story on desktopPulpa website designed and built by Red Dot Consultancy, served cold on desktopPulpa website designed and built by Red Dot Consultancy, crack it on desktopPulpa website designed and built by Red Dot Consultancy, flavours on desktopPulpa website designed and built by Red Dot Consultancy, shop on desktop

the range

0104

Pineapple

Sun-ripe pineapple with a squeeze of lime. Tangy first sip, sweet finish.

  • Pineapple12 x 330 ml cansPineappleAdd 12 to bag
  • Strawberry12 x 330 ml cansStrawberryAdd 12 to bag
  • Mango12 x 330 ml cansMangoAdd 12 to bag
  • Lime12 x 330 ml cansLimeAdd 12 to bag
Pulpa website on a phone, flavours
Pulpa website on a phone, home
Pulpa website on a phone, shop

Fruit photographs from Wikimedia Commons. The pineapple photograph by Alvesgaspar is CC BY-SA 3.0; the others are public domain or CC0.

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