Brand, store and social for Layermax

Client: Layermax
Industry: Furniture & Interiors
Expertise: Social Media · Content · Web · Ads

Taking a premium furniture brand online

Layermax social media work by Red Dot Consultancy, 1 of 5

Layermax social media work by Red Dot Consultancy, 2 of 5

We worked across social content, product communication and campaign creatives to give Layermax a stronger digital presence.

Every range, one enquiry away

layermax.in sorts the range into sofas, chairs, recliners, beds, tables, office, storage and café furniture. Every product leads to an enquiry, and the catalogues for each range download from its page.

Layermax website designed and built by Red Dot Consultancy, home on desktop

The chairs, as the catalogue shows them

The chairs catalogue runs to sixteen pages, and every chair gets a clean studio shot, its name and an Enquire Now button, so browsing leads straight to a conversation.

Layermax SignatureArchitectural Teak Armchair with Cream UpholsteryEnquire Now
Layermax SignatureDMC-120 Upholstered Wood-Frame ArmchairEnquire Now
Layermax SignatureGrey Sculptural Armchair With Black FrameEnquire Now
Layermax SignatureBrown Molded Tub Accent ChairEnquire Now

Made to measure, on a phone

On a phone the pages run in one column, and the made-to-measure offer reads plainly: more than 15 size configurations, over 200 colours and three seating comforts, with an invitation to their factory store.

Layermax website on a phone, customise to perfection

From a long day to a recliner

A series of short films for Instagram: a workday that wears someone down, then home to sink into a Layermax recliner. Each one closes on their address and layermax.in.